We’re changings our Acca Boost promotion from the 26th of May 2026.
Details can be found below.
KQCs
- Football acca (2+ legs, min 1/5 each) on 90 Mins, 2 Up, BTTS or O/U Goals.
- Online & via betting terminals in shops, excluding free bets.
- Boost 3% - 200% based on number of legs (3% for 2 legs up to 200% for 20+).
- Max boost per bet placed £10k online / £2k in shops.
- Ends 30/05/27.
- T&Cs apply.
SIGNIFICANT CONDITIONS
1. The promotion runs from 12:00 (UK time) on Tuesday 26th May 2026 until 23:59 (UK time) on Sunday 30th May 2027 (the “Promotion Period”).
2. This Acca Boost promotion is available to both online customers in the United Kingdom and Ireland using the William Hill website (williamhill.com – the “Website”) or William Hill iOS or Android Mobile app (together, the “Apps”) and UK retail customers in William Hill shops.
3. To qualify, place a Qualifying Acca on a Betting Terminal in William Hill shops, or online via the Website or the App, during the Promotion Period.
4. A “Qualifying Acca” is:
- a cash stake of any value (no minimum stake);
- on any football acca made of 2 or more selections;
- each with odds of 1/5 (1.2) or bigger;
- on the Promotion Markets.
5. The “Promotion Markets” are:
- 90 Minutes (“90mins”)
- 90 Minutes 2 Up (“2 Up”)
- Both Teams To Score (“BTTS”)
- Match Under/Over Goals (“O/U Goals”)
6. No opt in required. If the requirements of a Qualifying Acca are met, the promotion will be applied automatically. If any acca contains any selection with odds of less than 1/5 (1.2), it will not be a Qualifying Acca.
7. Qualifying Acca wins (less the value of the original stake) will receive an “Acca Boost”, whereby winnings will be boosted by a variable percentage, dependent on the number of selections in the Qualifying Acca:
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8. The increasing percentage of rewards in the Acca Boost reflects the relative risk of placing Qualifying Accas with a higher number of selections.
9. The following maximum Acca Boost amounts will be applied per Qualifying Acca:
- For retail customers: £2,000
- For online customers: £10,000.
10. There is no daily limit of Qualifying Accas.
11. In the case of void selections within a Qualifying Acca, the Acca Boost will still apply but the percentage applied will be calculated according to the final number of winning selections.
12. In the case of an Acca dropping to a Single selection, the bet will lose its Qualifying Acca status and Acca Boost will not apply.
13. Any Acca Boost on winnings will be applied as part of the standard bet settlement process.
14. Bets you place using free bets cannot be combined with the Acca Boost
15. Any acca that has been cashed out will not be eligible for an Acca Boost.
16. For retail customers, the promotion is not available on standard over the counter bets.
HOW TO TAKE PART
- Place a Qualifying Acca (football accas of 2+ selections (min odds 1/5) from Qualifying Markets) in any William Hill shop via the Sports Betting Terminals or online via the William Hill Website or App(s);
- If the bet wins, an Acca Boost will be added to your bet returns.
- The % of your win back as an Acca Boost will be determined by the number of selections in your Qualifying Acca (see full terms for breakdown of Acca Boost available).
FULL TERMS AND CONDITIONS
1. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include, without limitation, the following:
- using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
- sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
- colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
- taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/offer/bonus; and
- purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.
2. If you take part in any play that we consider to be unfair, we may cancel any bonuses, offers or promotions applied to your account, reclaim any bonus/offer you have received as part of any promotion we have cancelled, and either:
- void any bets funded by a bonus/offer (that is, treat them as if they had never been placed); or
- remove any winnings relating to any bonus/offer.
3. In addition to these terms and conditions, your participation in any gaming or wagering made available in William Hill shops is governed by our general terms (the "Fair Deal Rules") which are displayed in our shops available on request from shop staff. You should therefore ensure that you have read and understood the Fair Deal Rules and these terms and conditions before taking part in this promotion. In the case of any discrepancy between these terms and conditions and the Fair Deal Rules, these terms and conditions shall take precedence.
4. William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you have breached these terms and conditions (and/or the Fair Deal Rules); or (b) at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
- receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.
- place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
- materially affect your ability to complete the qualifying bets required by the promotion.
5. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.
6. You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.
7. William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.
8. We can change or cancel this promotion, or change these terms and conditions:
- without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
- by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for commercial reasons).
9. We can also award an equivalent bonus/offer to the one referred to in this promotion.
10. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.
11. For UK customers:
- these terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.
- where participating in shop, the promoter of this promotion is William Hill Organization Limited (trading as ‘William Hill’), a company incorporated in England and Wales, with company number 00278208 and whose registered office is at 1 Bedford Avenue, London, WC1B 3AU.
- where participating online; the promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA, Gibraltar.
12. For customers residing in Ireland:
- these terms and conditions shall be governed by, and interpreted in line with, the laws of Malta, and any legal action in connection with these terms and conditions will be dealt with in the Maltese courts.
- the promoter of this promotion is William Hill Malta PLC (trading as ‘William Hill’), a company incorporated and registered in Malta (registered company number C 87591) whose registered address is Level 7, Tagliaferro Business Centre, 14 High Street, Sliema Slm 1549, Malta.
For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/).